Knowledge & insights
E-commerce
Practical insights into online stores, order processes and digital customer service.
-
What belongs on a business about-us page?
Connect your organisation’s story to a potential customer’s questions. Choose relevant people, expertise and ways of working for the about-us page.
-
Justifying good defaults in a kit
Justify kit configurator defaults by their application. Show the reason behind them and test whether customers recognise a different situation.
-
Choosing a Shopify app through a real usability trial
Assess a Shopify app using one complete user task. Test customer choices, daily configuration and handover before choosing a solution.
-
Aligning campaign promises with the delivery calendar
A campaign may promise “fast delivery” while checkout offers much later dates for certain items. That discrepancy gives customers reason to doubt and makes support questions harder.
-
Using grouped products as an overview
Use a grouped product to present separate items together. Check quantities, product selection and customer expectations.
-
Paying for an online store order at a physical payment terminal
Make a physical terminal part of the order process, rather than a separate card transaction alongside it.
-
Sharing a selection with someone unfamiliar with the products
Share products with someone without specialist knowledge. Explain component roles, identify open questions and test whether the recipient understands the configuration independently.
-
A service page that explains the boundaries too
Write a service page that clarifies the problem, approach, outcome and boundaries. Help visitors decide whether the service fits their situation.
-
Synchronising AFAS stock with WooCommerce without overselling
A technical and functional framework for current WooCommerce stock, with clear definitions, mapping, error handling and checks.
-
Handing over an ongoing terminal payment at a shift change
A shift change is routine at the counter, but an ongoing terminal payment does not automatically fit the handover. The departing employee knows what the customer saw; the next may see only an order with an unclear status.
-
Choosing content management alongside Medusa
Choose content management alongside Medusa based on real editorial tasks. Define sources, product references and previews, and let employees try the setup.
-
Should kit configuration start with the application or the product?
Start a kit configurator with the product or application based on customer knowledge. Test both entry points and retain the same underlying product rules.