Knowledge & insights
E-commerce
Practical insights into online stores, order processes and digital customer service.
-
Confirming before a shared cart replaces the current cart
Give recipients information and a choice before a shared selection changes their active cart.
-
Explaining a basket link to someone receiving one for the first time
Explain a basket link to a first-time recipient. Make clear what the selection contains, what has already been decided and how they can deliberately continue making their own choices.
-
A product copy brief for a consistent WooCommerce online store
Give product writers a useful content structure covering use, specifications and limits. Keep information distinct from sales promises.
-
Putting a replacement terminal into use with clear identification
A faulty or relocated payment device can be replaced while the online store continues to show the same terminal function. Employees need to know which physical device now belongs to the workstation and how the payment flow has been checked.
-
How many fields does a contact form need?
Choose form fields based on the next work step. Make necessary information and optional context understandable for visitors.
-
Translating a showroom demonstration into online kit choices
Translate showroom advice into online kit choices. Document questions and implicit product knowledge, and test the journey with customers who have not seen the demonstration.
-
When does product information warrant a Shopify metaobject?
Determine when repeated product information warrants a Shopify metaobject. Connect central profiles to products and make management agreements clear.
-
A printable basket for internal purchasing approval
A print view can support paper approval without presenting itself as an order or quote.
-
Checking access before delivering large items
For large items, even a correct address can be difficult to reach. A narrow passage, restricted loading area or site with a separate entrance can affect delivery.
-
Why an SKU should not be marketing copy
Choose stable item codes and record changes carefully. Separate system identification from names and copy that help visitors choose.
-
Designing a shared WooCommerce cart customers can review with confidence
How to design sharing, saving and importing around an expiring link, current prices, explicit choices and both Classic and Cart Block.
-
Building a WooCommerce product configurator with real products as options
Why real products as configuration options help with SKUs, stock, tax and order lines, and how to introduce pricing rules safely.