Knowledge & insights
E-commerce
Praktische inzichten over webshops, orderprocessen en digitale klantenservice.
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Opening the collection counter with a terminal check
A counter may be open while the payment process is not yet ready for the first customer. The tablet has started, but the employee does not know which terminal is connected or where an unclear payment is followed up.
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Which visitor takes priority on your homepage?
Determine which visitor question the homepage should answer first. Make different audiences visible without giving every message equal weight.
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Which product family suits a kit configurator?
Choose a product family for a kit configurator based on real configuration questions. Assess rules, data quality and a defined pilot with customers.
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Choosing a Shopify theme by testing it with your own catalogue
Choose a Shopify theme using representative products. Test purchasing journeys, product explanations and editorial management before developing the design.
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A shared basket for B2B purchasing
Turn a shared basket into a controlled handover for business buyers and project teams.
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One delivery date for items with different preparation needs
A customer chooses one delivery day for an order, even though the items need different preparation. An in-stock item may be ready tomorrow; a finished custom product takes longer.
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Which WooCommerce product type fits your item?
Choose a product model based on buying behaviour, delivery and management. Compare simple, variable, grouped and external products through examples.
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Help customers continue their showroom consultation at home with a product selection
Help customers continue their showroom consultation at home with a familiar product selection. Clarify options, open questions and the next step with Share Cart.
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A website brief starts with decisions
Define the audience, tasks, content and decision-makers before a website is designed. That creates a brief that remains useful during development.
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Automating customer service for your online store: 7 practical steps
Automating customer service starts with recurring work, reliable information and a clear handover to staff, rather than a chatbot.
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Customer service with up-to-date order context
Good service starts with context. Bringing customer, order and shipping information together helps an employee get to the heart of an enquiry faster.