Knowledge & insights
E-commerce
Practical insights into online stores, order processes and digital customer service.
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Having someone else collect an order
Customers may have orders collected by a colleague, family member or hired carrier. The online store must ensure the collection arrangement makes sense to more than the original buyer.
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How much explanation belongs above a product category?
Divide category guidance between orientation, the product overview and further detail. Help customers choose without pushing the actual products out of view.
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Taking a customer selection from phone to laptop
Let customers take a product selection from phone to laptop. Test recognition, open choices and the next action on both devices.
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Supplying real content before the website design
Test the design with real headings, services and exceptions. Make the content handover useful for designers and future editors.
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Modelling configurator options as actual WooCommerce products
Use actual products for operational components and metadata for choices without an independent commercial role.
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Changing an order after a card payment request has started
A customer changes their mind after the terminal request has started: they want to add an accessory or remove an item. The shop must prevent the order from changing while the payment attempt in progress still represents the previous amount.
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What expertise does managing a Medusa webshop require?
Organise Medusa webshop management with clear roles for product expertise, content and technology. Practise changes that actually occur.
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Assessing a complete kit before the order button
Let customers assess before ordering whether a kit is complete for their purpose. Show product roles, included components and key assumptions.
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Choosing related products around the customer's task
Identify when alternatives or additional items help with a purchase. Check relevance and prevent confusing product recommendations.
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Translating heavy baskets into suitable planning capacity
Not every order requires the same amount of work from the delivery team. A small box and a large set of panels may both count as one order, but need different amounts of loading space and preparation.
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When should you replace a download with a web page?
Assess which information belongs directly on a web page and when a download remains useful. Consider tasks, currency and readability.
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Designing a payment method for Classic and Block Checkout
Keep payment rules central and build only the appropriate presentation layer for each WooCommerce checkout.