Knowledge & insights
E-commerce
Practical insights into online stores, order processes and digital customer service.
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Handling a discontinued WooCommerce product properly
Decide how to handle products that will not return. Keep relevant explanations and link carefully to a successor or suitable product category.
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Cache rules for personalised basket routes
Cache public store content for speed, while keeping basket, checkout and account state verifiably separate for each session.
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Combining pre-orders with a useful delivery choice
Pre-orders let customers order an item before it is generally available. A delivery calendar needs to handle expectations about arrival and preparation carefully.
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Building trust with verifiable website content
Make expertise visible through concrete ways of working, people and verifiable examples. Build trust without presenting unproven results.
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When is a wishlist a better fit than a shared basket?
Choose between a wishlist and Share Cart based on the decision stage. Distinguish open preferences from a concrete combination with variations and quantities.
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Organising Shopify collections for two types of buyer
Organise Shopify collections for experienced buyers and customers exploring their options. Connect product routes with applications and check the selection promise.
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The customer leaves while the terminal status is still unclear
A customer may leave the counter before the outcome of a terminal attempt is clear. Perhaps they are in a hurry or the screen has frozen.
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Writing stock messages that match the settings
Check what stock messages mean for customers in your online store. Connect wording to product settings and clarify uncertain availability.
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When is a fixed bundle enough for your range?
Decide when a fixed bundle is enough for your range. Compare real variations in choice and test whether extra configuration steps add meaningful value.
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An appropriate next step for every service page
Match the next step to what visitors already know. Compare direct contact, further information and preparation for a substantive conversation.
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Preparing the delivery calendar for a business closure
A business closure affects more than the days when no vehicle runs. Preparation, collection work and restarting planning may also change.
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Assessing the Medusa Next.js Starter as a starting point
Assess the Medusa Next.js Starter using your own product families. Separate the useful foundation from additional work on content, presentation and functionality.