Knowledge & insights
E-commerce
Practical insights into online stores, order processes and digital customer service.
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Discussing product alternatives without one long basket
Discuss product alternatives without a confusing, crowded basket. Explain differences in application and contents before sharing one selection.
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Designing Shopify sections that marketers can use independently
Design Shopify sections around recurring publishing tasks. Give marketers clear fields, appropriate flexibility and a practical publishing test.
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Rechecking price and stock when restoring a basket
Use an old selection as a starting point, but let the current online store determine what can actually be ordered.
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Including unresolved terminal cases in the end-of-day handover
At the end of the day, some terminal cases may still be open rather than resolved as simply successful or failed. A customer has left, an employee had to change workstations, or the order view has not yet shown a clear result.
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Managing product attributes with a fixed glossary
Make attribute names and values consistent before the catalogue grows. Define spelling, units and ownership for everyday product management.
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Presenting a base kit and extensions clearly
Present a base kit and extensions with a clear promise about their use. Show what is complete and which extra capability an addition offers.
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Services or audiences in the main navigation?
Choose a menu structure that reflects how visitors recognise their needs. Compare services and audiences with a simple card-sorting exercise.
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Distinguishing a preferred day from a confirmed delivery day
“Choose your delivery day” can sound like a firm agreement to a customer. Sometimes, the online store is only asking for a preference at that point and planning confirms the day later.
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Choosing MedusaJS for a different sales process
Choose Medusa for a demonstrably different sales process. Investigate product rules, storefront work and the organisation that will manage the custom software.
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How long should a shared cart link remain valid?
A practical decision matrix for the validity, extension and cleanup of shared cart links.
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Let an adviser start and the customer choose
Use Share Cart to prepare advice without fixing the customer's choices. Explain the role of each product and show which decisions remain open.
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Organising WooCommerce categories for customers and managers
Build a product classification with recognisable main groups and clear boundaries. Prevent temporary promotions from defining your lasting catalogue structure.