Knowledge & insights
E-commerce
Practical insights into online stores, order processes and digital customer service.
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Recognising an order already paid online at the terminal
A customer comes to the counter for their order and says they have already paid online. The employee must assess that quickly before starting a terminal request.
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Managing product reviews without content confusion
Set clear editorial rules for product reviews and replies. Check settings and treat recurring product questions as a signal.
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Choosing the right words for configurator options
Choose option names that connect function and product identity. Test customer expectations and use the same terms in selection guidance and the kit summary.
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Which images need descriptive text?
Decide what meaning a visitor needs from each image. Set practical guidelines for informative, functional and decorative images.
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Show counter payment only at the right location
A physical payment option should only be visible and available to start where the customer, order and terminal come together.
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Testing free shipping and delivery selection together
Free shipping changes the price of delivery, but does not have to change the available delivery days. Yet the two choices can affect one another in an online store, for example when a discount code activates a different shipping method.
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Building a Medusa storefront in two achievable releases
Build a Medusa storefront in two complete releases. Choose a representative first product family and give each phase its own acceptance test.
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Helping a dealer make a customer selection concrete
Let dealers and suppliers discuss the same product selection. Make its intended use, variants and the shared link’s commercial role explicit.
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Preparing a new range in WooCommerce
Prepare a range introduction with content, navigation and product checks. Make clear when items become visible and available to order.
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Paying for an existing unpaid online order at the counter
A customer already has an unpaid online order and wants to pay at the terminal on collection. The shop wants to use that existing order so product choices and customer context stay together.
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Explaining form errors so people can continue
Design error messages that explain what is wrong and how a visitor can continue. Check wording, placement and retention of entered data.
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Explaining a kit price during a consultation
Explain a kit price through its configuration and use. Make additions, replacements and included components clear during the consultation.