{"id":424,"date":"2026-11-07T10:00:00","date_gmt":"2026-11-07T09:00:00","guid":{"rendered":"https:\/\/yindle.com\/?p=424"},"modified":"2026-09-21T22:09:36","modified_gmt":"2026-09-21T20:09:36","slug":"website-redirects-voorbereiden","status":"publish","type":"post","link":"https:\/\/yindle.com\/en\/preparing-redirects-for-a-new-website\/","title":{"rendered":"Preparing redirects for a new website"},"content":{"rendered":"

A new website can have strong content and still lose visitors along old routes. Addresses appear in search results, emails, documents and bookmarks. A redirect plan connects those existing entry points<\/a> to the new content. Create the plan before moving pages, so the destination is a content decision rather than a last-minute technical clean-up.<\/p>\n

Collect the addresses people actually use<\/h2>\n

Start with the existing page list and add important downloads and campaign addresses. Ask employees which links they send. Use available visitor data as another indication, but do not automatically treat an address without measurement data as unimportant. A specialist page may receive little traffic while still supporting a concrete customer task.<\/p>\n

For each old address, record its content and which new page will answer the same question. When several pages are merged, the new main version should incorporate the relevant information. Redirecting to a general page that does not address the original question can still leave visitors stranded.<\/p>\n

Choose an appropriate successor<\/h2>\n

In a fictional example, an agency replaces three old service names with one clearer offering. The new services page explains the shared approach and uses recognisable old terminology where needed. The three old addresses can then point to that successor content. An old job vacancy does not automatically have the same relationship to the new homepage; it needs a separate decision.<\/p>\n

The Google's migration documentation<\/a> recommends mapping old URLs to new ones and checking redirects during a move, among other things. It also warns against redirecting large numbers of pages to an irrelevant destination. A good plan therefore supports both human visitors and the technical handling of changed addresses.<\/p>\n

Check routes from start to finish<\/h2>\n

Have the developer implement the chosen redirects, then test from the old address. Check not just whether a response arrives, but also where visitors end up and whether the intended content is there. Watch for unnecessary intermediate steps, incorrect variants with or without a trailing slash and links to the temporary development environment.<\/p>\n

Update internal links to the new destination. A redirect helps with old external links, but need not become a permanent intermediate layer for every click within your own website. Menus, buttons and download links also deserve checking.<\/p>\n

Alongside pages, check addresses of files shared externally. A manual may be opened directly from an email for years. The new website therefore needs more than a suitable download page; the team must also decide how to handle the original file address. Record that decision as a separate row in the migration overview.<\/p>\n

Keep the plan after launch<\/h2>\n

Assign someone responsibility for new reports of old or missing addresses. For each report, examine which question the visitor was trying to answer. Not every unknown route warrants a new redirect; sometimes content is missing or an external link contains a typo. Record the decision so the same question is not repeatedly investigated.<\/p>\n

For a website renewal<\/a> the redirect overview belongs in the handover. Keep old and new destinations alongside the content inventory. This makes it possible to explain later why an address leads somewhere. When the website works with other applications<\/a>, also check which systems store or send URLs. A migration is only usefully complete when important existing entry points lead to understandable, current information and the team knows how to handle new discrepancies.<\/p>","protected":false},"excerpt":{"rendered":"

Map old and new addresses before migrating. Link redirects to appropriate successor content and check important routes.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-424","post","type-post","status-publish","format-standard","hentry","category-e-commerce"],"yoast_head":"\nRedirects voorbereiden bij een nieuwe website<\/title>\n<meta name=\"description\" content=\"Maak een overzicht van oude en nieuwe adressen voordat je migreert. 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